Fixed income asset management group Rogge Global Partners has entered a joint venture with third party marketing company Alfi Partners hoping to find new business in Europe's French-speaking regions.
The newly established Alfi Rogge Partners has set up offices for marketing and client service in Paris and Geneva to capitalise on growing demand in the region for global fixed income, the company said.
Alfi Rogge Partners is aimed at providing investors in France, Monaco, Belgium, Luxembourg and French-speaking Switzerland with local access to Rogge's four areas of expertise: developed markets, investment grade credit, global high yield and emerging markets (debt and currency).
Fixed income products have proven to be popular in France with UK group M&G Investments attributing its success in the region to appetite for its fixed income products.
The group recently topped €1.6bn in assets under management in France due to its strong bias towards corporate bonds and an increasingly popular fund focusing on global convertibles.
While Rogge Global Partners is now targeting French-speaking investors, last month it was the German-speaking market that caught the group's eye. In January it opened an office in Frankfurt to cater to German investors' interest in the asset class.
Rogge Global Partners was founded in 1984 and currently has $45bn of assets under management.
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