Gold fix still fine, says Ross Norman at Sharps Pixley

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Ross Norman, CEO of London based bullion broker Sharps Pixley, says the arguments in favour of the London gold fix remain sound, despite the change that has just hit the silver market.

The Chinese expression “Real gold is not afraid of the melting pot” suggests that if you have genuine quality, then you will not fear adversity.

Well, in that sense, the London gold fix, an institution with a history going back nearly 120 years, is facing its own test as regulators question whether or not the process is “fit for purpose”.

The gold fix is in essence a benchmark price that is derived twice a day from actual trades all concentrated into a short space of time to determine an objective price for gold.

Of course, prices are also being set in trading outside the London fix, but these prices are subjective, as they are posted by individual banks.

The London gold fix, therefore, has two distinct advantages: firstly it is derived from many market participants, and secondly it provides a venue for large deals to be done.

The process, in simple terms, is rather like an auction. The fixing chairman suggests a price to the four other fixing members, who in turn pass on the information to their clients, who pass it to their clients, and so on, through a fixing commentary conference call.

There can be several hundred clients effectively receiving the information, and they are invited to submit their buying and selling orders, which are passed up the chain to the fixing participants. The price is then adjusted higher and lower to find an equilibrium price where the optimal number of trades can be offset.

Rather like in an auction, the hammer effectively comes down, and a new benchmark is set that can underpin thousands of contracts for the buying and selling of gold around the world.

Actually the fix affords the participants far more protection than more traditional auctions, such as on eBay, in that you can change your order and even cancel it at any point until the last moment.

The London gold fix … has two distinct advantages: firstly it is derived from many market participants, and secondly it provides a venue for large deals to be done

The question that is being asked is whether or not traders seeing the order flows have information they can usefully use ? This is a polite way of saying, “Can they manipulate the market?”

On the basis that client orders can and are being changed as prices adjust higher then lower, then the answer has to be “no”.

There is sometimes a desire to remove all potential risk, which, while laudable, sometimes just cannot be attained.

Given that those that use the process are institutional investors, major mining companies and central banks – all with treasury teams with expertise in gold – one has to wonder when caveat emptor (“let the buyer beware”) comes into play – these are not widows and orphans who are using the fix !

And at the end of the day, these participants have signalled quite clearly that the process is fit for purpose.

As a user of the London gold fix (we purchase physical bars to supply investors) we remain entirely satisfied that the fix is optimal in deriving a fair price for gold.

Two minor improvements could, however, be incorporated – firstly regulators should be able to reconstruct a specific fix (seeing all order flows), so that if necessary they can hold participants to account, and secondly there should be a separation of responsibility between the managing of the fix from participation in it – this is called good governance.

Yes, true gold does not fear the furnace. Another gold test – good but not perfect – is the touchstone, which was developed 5,500 years ago and gives you a good indication of the purity of the gold.

Combine this with a little trust, and you have it covered – it’s a shame that last commodity seems to be in such short supply.


Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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