Barclays Wealth launches behavioural finance microsite

Understanding behavioural finance is at the heart of a new microsite launched by Barclays Wealth, which provides research, blogs and videos.

The site delves into questions such as: Are you confident or overconfident? Are you missing the wood for the trees? and Financial personality – what’s yours?

Introducing the site, Greg Davies, head of Behavioural & Quantitative Investment Philosophy at Barclays Wealth, said that market volatility understandibly made investors hesitant about investing in risk assets.

“However, it’s not just about the risk of being in the market. Investors also need to think about the risk of being out, or selling at the bottom. Learning about your financial personality and how to control your emotional response to volatile markets can help investors take advantage of an anxiety premium.”

The new microsite is meant to enable investors to access latest thinking in behavioural finance and understand how emotion drives investment decisions.

To access the site click here:


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