CAM turns to funds market

City Asset Management, a UK-based discretionary manager, has launched the Elite CAM Discretionary Portfolio, targeting a broader range of retail investors.

The CAM portfolio comprises two multi-asset sub funds, offering either a cautious or balanced portfolio and with a target return of CPI plus 2% and 4% respectively. “The funds give investors access to discretionary risk rated multi-asset portfolios at a significantly lower investment threshold than would otherwise be possible,” said CAM in a statement.


The funds are a unitised version of CAM’s bespoke cautious and balanced portfolios. They will be managed by the same team, headed by CAM’s Research Director James Calder, and will mirror the same investment philosophy and process as the existing portfolios. The funds are risk-rated at the client level and, as a unitised version of CAM’s discretionary portfolio service offer tax benefits for clients. Additionally, the funds will be available on a number of platforms.


Helen Angove, director of CAM, said: “For some time we have been concerned that investors with smaller discretionary managed portfolios have been unable to access the same level of diversification as larger ones and believe the Elite CAM Discretionary Portfolio provides the solution. With a minimum contribution of £1,000, we will invest in a wide range of asset classes, according to where we are in an economic cycle and have the flexibility to include cash, bonds, property, equities, commodities and alternatives.


“Whilst the inflation figure (CPI) over the last decade has been relatively benign, it has still outperformed the rise in the FTSE 100 over this time span. We believe that investors at the very least want to maintain the value of their money in real terms, and traditional equity only markets have simply not delivered this result since the turn of the new millennium.


“We believe this product gives IFAs a real alternative to multi-manager funds and should be a core holding for investors seeking the potential to generate long term real returns with lower volatility than equity markets.  The Elite portfolio is also an ideal vehicle for pension investors and a value-added holding for more sophisticated investors.”


James Calder CAM’s Head of Research added: “It is our strongly held view that no one fund manager can cater for a client’s needs throughout a complete economic cycle.  Equally, different asset classes perform differently under the same market conditions.  Investing in a single asset class may maximise returns at any given time, but such a strategy also maximises risk should market conditions change.”

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