Cup-o-nomics: Greeks ready to make economic sacrifices to win Euro 2012

When it comes to football, Europeans are willing to make sacrifices to support their national teams and they would be ready to trade disposable income and holidays to see their country holding the Euro 2012 trophy, according to a survey run by ING, as part of its research Cup-O-Nomics.

The biggest fans of the game are in Southern Europe, where 42% of Portuguese are big football fans, followed by Italians (34%), Spaniards (30%), Germans (29%) and Greeks (28%).

Half of Poles would be willing to trade 1% of their disposable income for the glory of their team. The same would apply to 42% of Ukrainians and to 33% of Russians.

Despite the economic crisis in their country, 26% of Greeks and 29% of Irish are prepared to give up 1% of extra purchasing power for a whole year to win the championship.

On the contrary, only 4% of Germans and French, and 2% of Dutch would be ready to make the same sacrifice.

Individuals living in the 16 countries taking part in the event would be more willing to make sacrifices in terms of free days.

ING found that almost half of Europeans are prepared to trade seven days on average for the Cup. Eastern Europeans top this league.

“Some 84% of Ukrainian employees would be willing to give up 12 free days on average. Three-quarters of Poles would give up an average of nine days, and three quarters of Russians would even sacrifice 11 days,” ING said.

Moreover, one in five French workers is prepared to give up four days and one in seven Dutch employees three days on average.

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