US public affairs agency expands sustainability practice in Europe

US-based Outreach Strategies, LLC has appointed Caroline Baldwin to establish its European operations from a new base in Amsterdam.

The business will focus on communications strategy and services on sustainability, clean energy and environmental issues.

Baldwin was previously global media relations director for KPMG International’s Climate Change and Sustainability division.

She is charged with engaging with existing OS clients in Europe while also developing new partnerships and opportunities in the water, climate change, ecosystem services, sustainable agriculture, clean energy production, and other sectors.

Tad Segal, president of Outreach Strategies (OS), said the agency has experienced rapid growth over the past three years in the European market as both EU and US companies and NGOs are expanding their sustainability practices and campaigns.

“From the consumer to the board room, and from the halls of Congress to parliaments around the world; sustainability and environmental issues are increasingly taking centre stage,” Segal said.

Baldwin moved from KPMG Australia to lead global climate change and sustainability communications for KPMG International. She noted Australia’s growing toll from floods and fires, putting it “at the coal face” of the economic and social impacts of climate change. The international business and political environment is changing in response, she added.

Baldwin was responsible for developing and implementing strategic internal and external campaigns across 60 countries, helping to grow key sustainable business markets.

She led the thought leadership efforts for KPMG’s Yvo de Boer, the former Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) and renowned leader on sustainability to engage journalists, business and government stakeholders on the hot topic of sustainable business.

Outreach Strategies (OS) is a communications and public affairs firm dedicated to promoting sustainability and positive environmental outcomes at the national and international levels.

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