Aviva Investors shifts focus to Benelux

UK-headquartered Aviva Investors has opened an office in Utrecht, the Netherlands, and appointed Catrinus van Willigen as managing director for the Belgium, Netherlands and Luxembourg (Benelux) countries.

The expansions reflects the company’s strategic ambitions to grow assets in the region.

The new hire and market entry follow Aviva Investors recent mandate wins from Philips Pensioenfonds and Stichting Pensioenfonds Medisch Specialisten (SPMS) – two of the top 20 largest pension funds in the Netherlands.

Ted Potter, managing director of business development Europe & Middle East at Aviva Investors, described the expansion as a “logical next step” that is part of the company’s “ambitious expansion strategy” in the market.

“With the depth of the Aviva Group footprint and Aviva Investors own global reach we feel we are in a good position to actively add value to investors in the Netherlands, Belgium and Luxembourg,” Potter added.

Willigen joins from Robeco where he spent 16 years. His most recent role was executive vice president which involved establishing strategic relationships, servicing institutional clients and cross selling while overseeing institutional account management.

Willigen will report to Veronique Cherret, director and head of institutional channel, UK & Europe.

Aviva Investors is the global asset management business of Aviva and has assets under management of £269bn at June 30 2011.


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