Deutsche Bank launches attack on hidden bank charges

Deutsche Bank has unleashed a new campaign to tackle hidden bank fees in its Belgian advertising push.

The advertising campaign (video below) provides a humorous take on how customers would react if a bakery or supermarket suddenly started charging shoppers “entry” or “exit” fees.

Hidden bank charges have recently become a contentious issue with a number of high-profile investigations exposing banking groups that have stealthily upped fees on consumers.

Spanish bank Santander has introduced a £2 fine every time a UK customer fails to pay £1,000 a month into a current account, a Daily Mail investigation has revealed.

HSBC hits all current account holders (except those in its advanced, passport and premier accounts) with a £2.50 fee for text alerts every month.

Barclays charges current account holders £2 a month to receive texts that warn them they are about to go overdrawn, the investigation showed. The bank also demands a £6 fee to replace card readers. This device resembling a small calculator enables customers to log in to their internet account.

In mid-January the leader of the UK’s Labour party Ed Miliband criticised the “surcharge culture” in Britain: “Banks should not be able to get away with fleecing their customers,” he stated.

Miliband, speaking at the offices of UK consumer body Which?, said he would back its ‘Watchdog not Lapdog’ campaign.

According to the campaign’s website, its goal is to make sure the new financial regulator is an effective watchdog that acts in consumer’s interests, not a “lapdog” that panders to the interests of the banks.

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