ING IM confirms timing of rebrand to NN

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ING Investment Management has confirmed further details of its planned rebrand to become the NN Investment Partners across all markets it serves.

NN Group was created via an IPO in July 2014, at which time the new brand was first made public.

According to a spokersperson, the current ING IM brand will be used as usual until April 2015, at which point a transition period will start, as the manager changes its name to NN Investment Partners.

“By the end of 2015 we will have transitioned completely to the name NN Investment Partners.”

“In April 2015, our investment funds will have changed names to the NN brand. Where we manage fund ranges exclusively for specific clients, like solutions for ING Bank in Belgium, we will most likely maintain the current brand. Our website and email addresses will also undergo a change in the second half of 2015.”

“With exception of the name, nothing else will change about our company. There will be no change to our investment philosophy, our people and our products. We remain committed to our customers and our business. Our new brand does not change our strategy for growing and improving our business. The word ‘‘Partners’’ underlines our strong aspiration to build partnerships with our clients based on our fiduciary responsibility, our identity and our strategy. We will continue to apply proprietary research and analysis, global resources and risk management to offer a wide variety of strategies, investment vehicles and advisory services in all major asset classes and investment styles.”


Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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