Netherlands draw in Asian investors in 2010

Asian investors looked increasingly to opportunities in the Netherlands last year, as over half of its foreign direct investment derived from the region, latest data reveals.

Foreign investment in the Netherlands sustained strong levels in 2010, with 155 projects opened there, the second highest number of the decade.

Of those, Asians sought to invest in the country the most, with 55% of the projects coming from that region, the Netherlands Foreign Investment Agency (NFIA) revealed.

The latest results reflect a trend of Asian investors finding the Netherlands an increasingly attractive place to base their businesses over the past decade, with their investment rising by 27% since 2001.

Of all foreign projects pursued in the Netherlands last year, the largest share was made up of new establishments, followed by business expansion.

Asia’s investors led on opening new projects, with over a third coming from China, 19% from Korea and 15% from Japan.

North America meanwhile decreased its investment in the Netherlands during the decade, as it sank from 63% in 2001 to 27% last year. Remaining projects came from Europe, the Middle East and South America.

Marketing and sales projects made up 40% of those pursued by foreign investors in the Netherlands, rising on the previous year by 9%.

Two thirds of the 58 marketing and sales projects came from Asia. Korea led the way with 14, closely followed China with nine, and Japan with seven.

By contrast, European distribution dropped by 5% in 2010, measured against the previous year.

The Netherlands is the fifth largest recipient of foreign direct investment worldwide. Foreign companies employ 16% of the Dutch private labor force and contribute 24% of total value added to the Netherlands’ economy by the business community, said the NFIA.

Foreign investment also accounts for 31% of total turnover in the Netherlands and 22 percent of its investments, the latest figures revealed.

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