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AEGON Asset management is to rebrand in the United Kingdom to Kames Capital to enhance its investment propositions and support the growth of the business.

Since the launch of the global asset management organisation two years ago, AEGON has been focused on general account investments, unit-linked investments for insurance clients and external third party mandates.

AEGON Asset Management’s businesses in the United States and the Netherlands primarily focus on leveraging their expertise in managing AEGON’s general account investments to expand unit-linked and investment solutions business. In the United Kingdom, the business has focused on managing unit-linked investments and third party mandates as well as supporting AEGON UK.

In order to accelerate the growth of its third party business, AEGON will rebrand its UK asset management organisation to more clearly differentiate its specialist investment management capabilities, such as its fixed income and UK equities fund range, as well as its multi-asset and property propositions.

The rebranding will take effect from September 1, 2011. Kames Capital will be headed by Andrew Fleming (pictured) and will continue to manage insured funds on behalf of AEGON UK, while spearheading AEGON Asset Management’s ambition to extend its third party business.

Kames Capital will continue to manage insured funds on behalf of AEGON’s insurance companies in the United Kingdom, while also focusing on enhancing its growth in the wider investment management market. Assets under management in the United Kingdom are € 55 bn and in total, AEGON Asset Management manages approximately € 200 bn (as per March 31, 2011).

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