BNPP IP rebrands as BNP Paribas Asset Management

Paris-headquartered investment firm BNP Paribas Investment Partners has announced it will rebrand as BNP Paribas Asset Management (BNPP AM) as from 1 June 2017.

The rebranding aims to support the manager’s 2020 strategic growth plan and a simpler organisation.

The group targets annual growth in assets under management of 5%.

BNPP AM intends to strengthen its ESG proprietary research and its various expertises. The firm has also unveils plans in the digital space that will include partnering with fintechs in areas such as robo-advice, smart coding and artificial intelligence.

The organisational structure, governance, operating model and product range are being simplified.

A private debt and real assets team has already been created and is led by David Bouchoucha.

BNPP AM has also launched a project to combine the current Theam, Multi Asset Solutions and CamGestion teams, to be led by Denis Panel, current CEO of Theam.

“With significant assets under management, this new group will bring together the best of quantitative and fundamental investment management approaches, to extend market share in a fast-growing segment of the industry,” BNPP AM said.

BNPP AM looks at speeding up its development in three key strategic countries: Germany, China and the US.

The manager will continue to develop its retail offering and as for the institutional market, the firm seeks to expand dedicated solutions to insurers and pension funds globally.

Frédéric Janbon, CEO of BNP Paribas Asset Management, commented: “Our aim is to build on our core strengths to become a leading provider of quality investment solutions for individual, corporate and institutional investors.

“We are investing in a scalable platform on which to base our future growth globally and achieve sustainable long-term success.”

BNPP AM had €580bn of assets under management as at 31 March 2017.

ABOUT THE AUTHOR
Adrien Paredes-Vanheule
Adrien Paredes-Vanheule is French-Speaking Europe Correspondent for InvestmentEurope, covering France, Belgium, Geneva and Monaco. Prior to joining InvestmentEurope, he spent almost five years writing for various publications in Monaco, primarily as a criminal and financial court reporter. Before that, he worked for newspapers and radio stations in France, in particular in Lyon.

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