Europe’s women recognise Credit Agricole most for online finance

Figures from comScore measuring internet use across Europe suggest that France’s Credit Agricole attracts more unique female visitors than any other financial group.

More than 6 million unique visitors out of a total female business/finance visitor measure of 117 million in May visited the French company online.

Dutch firm ING Group was second, with the UK’s Lloyds Banking Group third – excluding payments services provider PayPal and search engine service provider Yahoo!’s financial portal.

Only one German financial group made the top-10 sites as measured by comScore.

Media Total Unique Visitors (000) % Composition Unique Visitors % Composition Minutues
Total Internet: All Females (15+) 191,511 48.4 46.9
Business/Finance 117,078 47.3 45.0
PayPal 12,238 42.0 43.4
Groupe Credit Agricole 6,121 49.4 48.0
ING Group 5,666 48.5 49.5
Yahoo! Finance 4,957 45.9 34.6
Lloyds Banking Group plc 4,503 47.3 54.5
Sparkassen-Finanzgruppe 4,380 47.0 46.3
The Royal Bank Of Scotland 3,919 49.2 51.5
Societe Generale 3,914 48.1 47.4
BNP Paribas 3,217 47.4 51.8
Barclays Bank 3,017 47.4 46.0

 

The overall unique visitor numbers also suggest that women continue to make up the minority of users of financial services online, compared to men – in some services areas such as trading they are considerably less involved.

Females aged 15+ across Europe made up 48.4% of all unique internet visitors. But the ratios were lower for each one of the segregated types of financial media identified by comScore.

Media Total Unique Visitors (000) % Composition Unique Visitors % Composition Minutes
Total Internet: All Females (15+) 191,511 48.4 46.9
Banking 73,553 48.0 47.4
News/Research 43,103 43.2 37.7
Financial Information/Advice 36,853 46.5 44.8
Personal Finance 27,046 43.3 42.9
Online Trading 5,101 40.8 37.1
Taxes 4,797 46.7 50.2

 

 

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