Europe’s women recognise Credit Agricole most for online finance

Figures from comScore measuring internet use across Europe suggest that France’s Credit Agricole attracts more unique female visitors than any other financial group.

More than 6 million unique visitors out of a total female business/finance visitor measure of 117 million in May visited the French company online.

Dutch firm ING Group was second, with the UK’s Lloyds Banking Group third – excluding payments services provider PayPal and search engine service provider Yahoo!’s financial portal.

Only one German financial group made the top-10 sites as measured by comScore.

The overall unique visitor numbers also suggest that women continue to make up the minority of users of financial services online, compared to men – in some services areas such as trading they are considerably less involved.

Females aged 15+ across Europe made up 48.4% of all unique internet visitors. But the ratios were lower for each one of the segregated types of financial media identified by comScore.