Europe’s women recognise Credit Agricole most for online finance

By: Jonathan Boyd | 02 Jul 2012

Figures from comScore measuring internet use across Europe suggest that France’s Credit Agricole attracts more unique female visitors than any other financial group.

More than 6 million unique visitors out of a total female business/finance visitor measure of 117 million in May visited the French company online.

Dutch firm ING Group was second, with the UK’s Lloyds Banking Group third – excluding payments services provider PayPal and search engine service provider Yahoo!’s financial portal.

Only one German financial group made the top-10 sites as measured by comScore.

Media	Total Unique Visitors (000)	% Composition Unique Visitors	% Composition Minutues
Total Internet: All Females (15+)	191,511	48.4	46.9
Business/Finance	117,078	47.3	45.0
PayPal	12,238	42.0	43.4
Groupe Credit Agricole	6,121	49.4	48.0
ING Group	5,666	48.5	49.5
Yahoo! Finance	4,957	45.9	34.6
Lloyds Banking Group plc	4,503	47.3	54.5
Sparkassen-Finanzgruppe	4,380	47.0	46.3
The Royal Bank Of Scotland	3,919	49.2	51.5
Societe Generale	3,914	48.1	47.4
BNP Paribas	3,217	47.4	51.8
Barclays Bank	3,017	47.4	46.0

The overall unique visitor numbers also suggest that women continue to make up the minority of users of financial services online, compared to men – in some services areas such as trading they are considerably less involved.

Females aged 15+ across Europe made up 48.4% of all unique internet visitors. But the ratios were lower for each one of the segregated types of financial media identified by comScore.

Media	Total Unique Visitors (000)	% Composition Unique Visitors	% Composition Minutes
Total Internet: All Females (15+)	191,511	48.4	46.9
Banking	73,553	48.0	47.4
News/Research	43,103	43.2	37.7
Financial Information/Advice	36,853	46.5	44.8
Personal Finance	27,046	43.3	42.9
Online Trading	5,101	40.8	37.1
Taxes	4,797	46.7	50.2