French, German banks top poll of bank mobile apps

The mobile applications of Deutsche Bank and the French bank Caisse d’Epargne come out as winners in a benchmarking of a total of almost 200 mobile apps, offered by the world´s top 50 banks.

In the MyPrivateBanking survey Deutsche Bank’s apps scored especially well for the comprehensive content and the integration with other online media like Facebook, Twitter and the bank’s own website.

Caisse d’Epargne came out on top because of excellent functionality and clear app design. Scoring 40 points out of 60 with just a single app, Bank of China is the winner in the category of best standalone banking app. Only one US-based bank has made it into the Top10 of the ranking.

The report Mobile Apps in Banking analyses in detail the strengths and weaknesses of the mobile applications of the 50 largest banks worldwide. In total almost 200 mobile apps were evaluated along 46 criteria; for each bank the user-friendliness of its mobile apps, the quality of the content and functionality as well as the integration of other media is rated.

Top 10 Banks with the best mobile apps offerings (overall 50 banks ranked)

Rank Bank Total Points (max. 100)
1 Caisse d’Epargne 50
1 Deutsche Bank 50
3 Bradesco 49
4 DBS Bank 47
5 ING Groep 47
6 Citibank 46
7 Société Générale 46
8 UniCredit 45
9 Banco Bilbao Viz. Arg. 44
10 Credit Agricole 44
  Average Points 35
  (all 50 banks)  

 

The report concludes that the mobile revolution has reached the banking industry, but development is still only at a very immature stage. About two thirds of the banks analyzed offer only very basic banking apps with limited functionality and little content.

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