La Francaise appoints head of real estate development

La Française has announced that Philippe Peirs has joined the company to head-up International Real Estate Development division.

Peirs has worked for Société Générale for 20 years and has a long track record in the property industry.

Before joining La Francaise, Peirs has worked as Managing Director and head of Private Equity Fundraising Group.

As head of International Real Estate Development, Piers will pursue Pan European, Middle Eastern and Asian development opportunities and work hand in hand with La Française partner Forum Partners, a global real estate investment management firm, La Francaise also said.

“La Française is truly going in new directions and innovating in real estate asset management. The group has ambitious international development plans, and my arrival, which coincides with the capital stake taken in Forum Partners, clearly reflects the group’s commitment ,”Peirs commented.

Philippe Lecomte, CEO of La Française AM International and head of Institutional Development (France and International) said: “Philippe is a valuable addition to our international development team. Having lived in London for the past fifteen years, he has a full grasp of what motivates real estate investors. His extensive network should also contribute solidly to the funding of real estate transactions and future product launches. He’s a perfect match for the job.”

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