La Française launches new visual identity

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Manager La Française has announced a new ‘visual identity’ centred on its four key business areas.

The new identity (below) encompasses the Global Asset Management, Global Investment Solutions, Global Real Estate Investment Management, and Global Direct Financing businesses.

la francaise

The manager said that the new visual representation also was meant to express “cohesion and responsibility, audacity and creativity, elegance and finesse, all combined with experience and expertise.”

Associated changes to naming of business lines is also taking place: Global Direct Financing has been renamed Global Asset Management, and des Placements is now Asset Management.

Xavier Lépine, chairman of the Board of La Française, said: “It was essential to symbolise the Group’s new profile through our visual identity, to be perfectly aligned with our positioning, our values and our ambitions. The Group’s strength is based on these four core businesses and our capacity to connect and share our areas of expertise to provide our clients with even more innovation: these four loops are the perfect symbol of this, representing the links we have been forging with our clients for many years.”

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