La Française launches new visual identity

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Manager La Française has announced a new ‘visual identity’ centred on its four key business areas.

The new identity (below) encompasses the Global Asset Management, Global Investment Solutions, Global Real Estate Investment Management, and Global Direct Financing businesses.

la francaise

The manager said that the new visual representation also was meant to express “cohesion and responsibility, audacity and creativity, elegance and finesse, all combined with experience and expertise.”

Associated changes to naming of business lines is also taking place: Global Direct Financing has been renamed Global Asset Management, and des Placements is now Asset Management.

Xavier Lépine, chairman of the Board of La Française, said: “It was essential to symbolise the Group’s new profile through our visual identity, to be perfectly aligned with our positioning, our values and our ambitions. The Group’s strength is based on these four core businesses and our capacity to connect and share our areas of expertise to provide our clients with even more innovation: these four loops are the perfect symbol of this, representing the links we have been forging with our clients for many years.”

Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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