OFI Group restructures its marketing unit

Paris-based OFI Group is restructuring its marketing department with two new hires set to overhaul the product offering for domestic and international clients.

Vincent Ribuot, formerly investment director and member of the board of UMR, will join OFI Asset Management in early September as marketing and strategy director and member of the Executive Board.

His role will be to coordinate and implement OFI Asset Management’s marketing strategy within a strengthened team, which will include Alejandro Hiniesto, head of marketing for Europe, and a head of RFPs, whose recruitment is still in progress.

Maxime du Chayla, deputy managing director of OFI AM, said the appointments are a key step in the development of the business at home and abroad.

Ribuot was previously at the Investment Division of UMR in 2003 where, until recently, he was Member of the Executive Board. He was elected Vice-President of the Af2i in 200, leading groups addressing Fund classification and hedge fund management.

Hiniesto spent seven years to 2007 within the BNP Paribas Group. He first worked for the securities services arm, then within the asset management division for the international marketing support, US and Latin America sales and business intelligence teams.

In 2007, he joined JP Morgan Asset Management in London as head of strategic development. Before joining OFI Asset Management, he worked as a senior consultant for management consultancy firms Genil 48 in Dublin and Sagalink Consulting in Paris.

For over 40 years, the OFI Group has developed two investment structures: a mutual fund management arm, for all fund management activities, and a discretionary management unit covering institutional and private segregated accounts.

Owned by two large institutional groups, Macif and Matmut, the OFI Group employs some 260 people and managed €51bn at end May 2012.


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