Primonial AM rebrands to Stamina AM

French multi-boutique provider Primonial Investment Managers (PIM) has rebranded its Primonial Asset Management business to Stamina Asset Management.

The change is intended to reflect the idea of “performance that stands the test of time”, according to a statement put out by PIM. As of the end of November the PIM group had some €1.5bn of assets under management, with €400m at its AltaRocca AM business, €300m at Roche-Brume AM, and €800m at Stamina AM.

Stéphane Vidal, group chief executive, said the change of name helped clarify and affirm the multi-boutique concept, which enables existing asset managers to grow while maintaining a focus on their particular asset management expertise. It is also intended to help attract further talent to the group, to serve both retail and institutional clients.



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