Primonial AM rebrands to Stamina AM

French multi-boutique provider Primonial Investment Managers (PIM) has rebranded its Primonial Asset Management business to Stamina Asset Management.

The change is intended to reflect the idea of “performance that stands the test of time”, according to a statement put out by PIM. As of the end of November the PIM group had some €1.5bn of assets under management, with €400m at its AltaRocca AM business, €300m at Roche-Brume AM, and €800m at Stamina AM.

Stéphane Vidal, group chief executive, said the change of name helped clarify and affirm the multi-boutique concept, which enables existing asset managers to grow while maintaining a focus on their particular asset management expertise. It is also intended to help attract further talent to the group, to serve both retail and institutional clients.



Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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