Truffle Capital hires new investment manager for its IT portfolio

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Paris-based Truffle Capital has announced Patrick Lord will join the firm as an investment manager dedicated to its IT portfolio.

The European venture capital firm, specialised in French institutional and retail private equity funds (FCPRs and FCPIs), said Lord will bring his digital marketing expertise to Truffle Capital’s investments in fintech, Internet and mobile technology companies.

Lord moved from QuantumWave Capital, an international investment bank specializing in mergers and acquisitions in the areas of technology, media and telecommunications, where he was marketing and communications director of the Parisian office. He has contributed to the acquisitions of Monoidics by Facebook and of Crystal Semantics by WPP.

Formerly, he founded and managed Adremixer, a startup offering a SaaS solution for mobile marketing campaign management. Lord also worked as marketing director at Etheryl and MobiLuck, two young companies specializing in the development of applications for social networks on the web and mobile phones.

From 1995 to 2005, Lord was based in London as a management consultant specializing in strategy and change management at A.T. Kearney.

“Yet strategic decisions can sometimes be based on intuitive visions and ill informed by market assessments lacking a scientific foundation.

“Patrick’s expertise will allow us to evaluate and methodically prioritise our strategic decisions based on scientific, data-driven marketing techniques, which will help increase the hit rate of our innovations on the market,” commented Bernard-Louis Roques, co-founder and general partner of Truffle Capital.

Truffle Capital, founded in 2001, manages €700m of assets as of 30 December 2014.


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