Two in three French individuals have never heard of SRI – Ipsos

If socially responsible investing tends to become an institutional trend, the retail side still seems away from it.

Some 1,100 French individuals, of which 950 are investors, have been recently surveyed French poll institute Ipsos for Eiris and the Forum pour l’Investissement Responsable (Frenchsif).

It has revealed that over two in three French individuals have never heard of socially responsible investment (67%) while 25% said they have but do not know what SRI means and 8% answered they precisely know what SRI implies.

Only 2% of French investors polled declared investing in an SRI fund when 6% said they do not know and 92% answered they do not invest in SRI. Ipsos points out most of them might not know they already invest in SRI as 30% of French companies’ savings plans are.

Also 92% of these investors said their banks or advisers have not proposed them an SRI product, 5% answered they do not know and 3% said their banks/advisers have.

Other figures find out 51% of French investors surveyed assess SRI/ESG criteria are very important or important but only 17% are ready to ask SRI products to their banks/advisers.

Lastly, only 27% of French individuals polled by Ipsos said an SRI label backed by French authorities would lead them to choose SRI products while 41% answered it would not and 32% remain uncertain.

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