Deutsche Bank pursues joint venture with William Shakespeare
In As You Like It, William Shakespeare described school children as “whining…creeping like snail unwillingly to school”. Deutsche Bank will hope schoolchildren do not complain as it gives 15,000 of them free tickets to The Globe theatre on the banks of the Thames River.
The schoolchildren from 119 schools across London are seeing a specially commissioned staging of A Midsummer Night’s Dream, as part of a ‘Playing Shakespeare with Deutsche Bank’ program.
The season of 13 performances ends this week.
Over the years, the project backed by Deutsche has given more than 50,000 students at more than 70% of London’s secondary schools the chance to experience a Shakespeare play, plus workshops on the Bard.
Colin Grassie, chief executive officer of Deutsche Bank UK, said: “We believe that culture can ignite young people’s passion to learn and spur them on to exceptional achievements. We’ve worked with Globe Education for a decade on exciting projects like this to help open up a new world to students in London.”
It is far from the only activity Germany’s biggest bank has in the artistic world.
Deutsche Bank has one of the largest collections of art on paper, and sponsors art prizes and exhibitions.
In August the bank made it possible for people to see online, via the ‘digitial concert hall’, the Berliner Philharmoniker’s season-opening concertof Gustav Mahler’s Seventh Symphony.
Over half the subscribers were from outside Germany, and Deutsche Bank more than doubled the number of tickets for the virtual concert hall, from 4,000 to 10,000, due to strong demand.
For more on the bank’s collaboration with Shakespeare, see www.playingshakespeare.org. For more on Deutsche Bank’s engagement with the visual and performing arts, visit www.db.com/csr/en/art_and_music.htm.