African start-up takes home title of ‘World’s Best Start-Up’

Over – an IOS app that allows users to add artistic text and artwork to user- generated photos – has won the award for World’s Best Start-Up at U-Start conference held in Milan – 2014.

The South African contender, live pitched against 19 competitors from around the globe, succeeding to take home the title after a two day ‘pitch-off’.

The live competition took place in Milan, at the flagship conference from U-Start, the international investment advisory firm with €3.8bn in finance under management. Alongside Over’s resounding title, four regional winners from Europe, Russia, South America and a second finalist from Africa were announced as:

• Italist – An online Italian high-end fashion retailer, chosen as Europe’s winner

• Linguademia – Specialists in encouraging a new approach to foreign language learning through gaming, selected as the best from Russia

• LoveMondays – An online platform for anonymous employee reviews of businesses, revealed as the top start-up in South America

• wiGroup – Pioneers in point-of-sale, integrated mobile transactions, chosen as the second African winner

Aaron Marshall, CEO of Over, said: “It was an incredible experience. Felt a little surreal to be sharing our story with a group of influencers from all over the planet in a sophisticated, beautiful city. The people behind u-start put on a great event. We made some connections that could be hugely beneficial to our mission.

I’m feeling inspired, thinking bigger than ever and ready to get back to building. Our team recently doubled in size and we are hustling on some exciting new products.”



InvestmentEurope is delighted to announce its Fund Selector Forum Italy, to be held on 13 June, 2014 in Milan

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