Azimut’s branding efforts pay back with strong October inflows

Italy’s asset manager Azimut SGR posted €125m net inflows in October, with €1.24bn inflows since the beginning of the year.

Azimut’s AzFund1 and AZ Fund Multi Asset attracted about €140m inflows during the month, up from €51m in September.

The firm currently has €19.3bn assets under administration, of which €17.2bn under management.

According to Pietro Giuliani (pictured), chief executive at the firm, the positive result was based on commercial efforts by Azimut’s network of financial advisers.

“The basis of the positive result recorded in October is the strong activity done by our networks, which have been able to translate all of our commercial efforts in a widespread and concrete way. We have in fact continued in these months to invest in initiatives helping to better understand the quality of our offer and diversity of our model compared to the rest of the market,” he said.

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