Italy’s MPS launches financial advisers’ online network

Italy’s Monte Paschi di Siena has launched a new online platform for its network of financial advisers, which will be online in November initially for the ‘Top Club’ network.

Each financial banker at the firm will have a profile on the online plaform, which will inform investors on the person’s expertise, professional background and area of advisory.

The website will be linked to the bank’s institutional website and will be in line with MPS’ brand identity.

Social marketing and personal branding are key tools to leverage the expertise developed in financial advisory, the bank said, adding that social media allows banks to reach a wider audience at lower cost.

The online platform has been developed by MPS with some of its commercial partners, among which Amundi, Anima SGR, BNP Paribas, Carmignac Gestion, Fidelity, Franklin Templeton, Pictet and Skandia.

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