Valartis Bank rebrands as Bendura Bank

Liechtenstein-based Valartis Bank AG will operate under the name Bendura Bank AG, the bank’s CEO Andreas Insam has announced.

Bendura borrows elements to the Celtic culture as Ben and Duro mean gate and fortress respectively in the Celtic language.

It is as well a reference to the architecture of the bank’s building in Liechtenstein.

Also Insam said the cooperation with the Chinese majority shareholder Citychamp Watch & Jewellery Group from Hong Kong (CWJ) is on track and developing positively.

“The takeover by CWJ opens the door to Asia for Bendura Bank AG. There, the independent institute with its new major shareholder is able to exploit this additional market with particular intensity. In addition, there are joint marketing opportunities with the luxury watch brand Corum – a sister company – as both companies focus on the same target group.”

Adrien Paredes-Vanheule
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