BBVA to reshuffle its structure

Spanish financial group BBVA has announced changes in its organisation have been proposed to the firm’s board of directors on 28 July.

With this new structure, if approved by the board, all geographies will report to BBVA’s CEO, Carlos Torres Vila.  Spain, Mexico, the US and Turkey will report directly, while other countries will do it through a newly-created area called Country Monitoring.

Jorge Sáenz-Azcúnaga, working with BBVA since 23 years, will be responsible for this new department.

Vicente Rodero, currently head of Country Networks, is to step down. The firm said he will continue to be involved with BBVA as a board member of BBVA Bancomer and through other activities.

Also, a new area called Customer Solutions, led by Derek White, will gather the following departments in all geographies : business development areas in all countries; distribution model and management schemes, both for companies and individuals; global marketing & digital sales; asset management & global wealth; insurance & prevision; and consumer finance.

It will also shelter the new digital businesses’ division that is in charge of investing and launching new digital businesses, as well as promoting the collaboration with the ecosystem of startups and developers.

Adrien Paredes-Vanheule
Adrien Paredes-Vanheule is French-Speaking Europe Correspondent for InvestmentEurope, covering France, Belgium, Geneva and Monaco. Prior to joining InvestmentEurope, he spent almost five years writing for various publications in Monaco, primarily as a criminal and financial court reporter. Before that, he worked for newspapers and radio stations in France, in particular in Lyon.

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