SSGA strengthens global SPDR business

State Street Global Advisors (SSGA) announced two new appointments of Noel Archard, who has been named head of global SPDR product, and Seth Morrison, who has been named head of global SPDR marketing. Both will be based in Boston.

Archard and Morrison have strong track records of developing ETF products consistent with client and regulatory requirements. We are delighted to welcome them both to the team, and we look forward to their leadership as we evolve and grow our Global SPDR ETF business.

Archard will be responsible for product strategy, innovation, range and lifecycle management for the global SPDR ETF business. He will report to Cyrus Taraporevala, head of the global institutional group, and Tobin. Archard brings a wealth of knowledge with more than 20 years’ experience in the global asset management industry. Most recently, he was country head of BlackRock in Canada tasked with growing the company across all business lines within this market. Prior to this, he held positions at Blackrock and Vanguard, helping to build and establish their ETF programs. He is a graduate of Northwestern University and a CFA Charterholder.

Morrison will be responsible for all marketing activities across the SPDR business in North America, EMEA and APAC. He will report to Nick Good, co-head of the global SPDR business, and Stephen Tisdalle, chief marketing officer of SSGA. Morrison joins SSGA from Vanguard where he served as head of Flagship Business Development Group, the high net-worth sales group for their US Retail business. Prior to this, he was head of Vanguard’s International Marketing team. Previously, he spent more than 10 years at Franklin Templeton where he held multiple global executive roles in marketing and product distribution.

“Both of these new roles demonstrate our commitment to expanding the reach and relevancy of SPDR value-added services and our broad range of ETF investment capabilities to institutional and intermediary clients,” said Good. Additionally Tisdalle commented, “Our ETF business is embracing innovative marketing programs that communicate our perspectives and insights to help investors make informed decisions about their portfolios.”

Ridhima Sharma
Ridhima Sharma speaks German and is DACH Correspondent for InvestmentEurope. She has more than 8 years of experience in the media industry. Before joining us, she was working in India and covering automotive and lifestyle sectors. Over the years many of her stories have been published in various magazines across India.

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