Knowledge leads generator opens is the site of a new knowledge market in which business professionals can buy and sell knowledge anonymously through a secure platform.

The type of information traded can range from simple questions to complex business information requests.

Sweden-based Mancx connects the inquirers with the respondents, and offers them a secure environment, as well as total anonymity if desired, in which to negotiate and conclude a deal, taking a 20% commission on every concluded transaction, quoted in dollars.

The commission structure will ensure better quality information than competing online services where knowledge is exchanged for free, Mancx argues.

Henrik Dillman, chief executive and co-founder, said: “US research from the Human-Computer Interaction Institute of Carnegie Mellon University in particular, clearly shows financial incentives provide both better quality and more reliable information in knowledge markets.”

“Finding specific information which might not be known by your own personal network is both difficult and time-consuming, especially if you are looking for knowledge in ‘the long tail’ where only a limited number of people know the answers. You cannot expect busy individuals and professionals to spend hours researching and answering other people’s business-related questions without reward.”

“This is why Mancx fills such a crucial gap in the market, and we are very excited to be launching the service with the ability provide full anonymity to both the buyer and seller, and to payout money to individuals in 65 countries from day one, as this is normally a huge hurdle for any online market place to overcome.”

Mancx is currently in the process of negotiating a second round of funding, and has a patent pending for its solution to managing trade with information.



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