Monyx boosts sales efforts

Monyx Financial Group, the wholly owned Swedish subsidiary of NewCap Holding, the Danish company listed on Nasdaq OMX in Copenhagen, has appointed Gunnar Hjertström to develop its own wholly- and part-owned subsidiaries – suggesting it is set to give AlphaCore Fonder and other businesses a sales boost.

Hjertström – whose title roughly translates as head of subsidiary company business – previously worked at Contento Wassum Academy in business development and education. He has some 20 years of experience at organisations such as Skandia, SalusAnsvar and SEB.

He also has previous experience at the Monyx group of businesses, as he was chief executive of Nordic Brokers Association AB (Hjerta) in 2008-9.

Hjertström (pictured) said that the appointment came at a time when the industry is set to meet rising demand for advice, driven by face-to-face meetings and efficiencies helped by different digital media.

This is the second key announcement in a week from Monyx, which earlier launched a new joint venture asset management firm into the Swedish market – AlphaCore Fonder.

According to Mikael Kadri, chief executive of AlphaCore, the business focus will initially be on the Swedish funds market, particularly institutional investors. More detailed information about the development of this new business is expected by the autumn.


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Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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