OP-Pohjola points to tripling of mobile banking in Finland
Finland’s OP-Pohjola Group is launching mobile services for experienced investors, citing a survey of 5,000 people in Finland by TNS Gallup, suggests that use of mobile banking services is set to triple.
The survey was part of a broader investigation into the mobile services habits of 48,000 people in 58 countries.
In the past year, 11% of Finns aged 16-60 used mobile banking services, while 30% would like to use them in future. However, mobile is seen as a complementary channel and is not expected to replace other channels in the near future.
OP-Pohjola said its service will focus on providing customers with real time market services, to input buy and sell orders, monitor book entry accounts, read Pohjola Research analyses, stock exchange releases and news from the Kauppalehti business newspaper, and maintain an individualised stock monitoring list.
The service is being launched first on iPhone, before Android and Windows Phone.