Saxo Bank launches global trading platform

Online Danish investment bank Saxo Bank has revealed TradingFloor.com, a portal aimed at enabling traders to share their trades with peers and transforms trading into a social experience, the firm said.

Saxo Bank is the first major player in the financial world to move into multi-asset online social trading.

The new TradingFloor.com also features a range of valuable content for traders, such as market news and views, data, insights and trade ideas from Saxo Bank’s research teams and VIP authors.

A real-time trade stream will reveal the current market sentiment. The platform will allow users to see and copy the trades of top-ranked rivals, follow their favourite traders as well as exchange ideas on online network.

On the new site, live now at beta.tradingfloor.com, investors can share their trades in a community where all performance data is verified so traders can be sure of the performance of the people they choose to follow or copy.

Saxo Bank’s co-founders and co-CEOs Kim Fournais and Lars Seier Christensen said in a joint statement:

“We want to set free the peer-to-peer power of traders around the globe by enabling them to connect online with experienced and like-minded investors who are tired of input from salespeople from traditional banks.”

Kim Fournais and Lars Seier Christensen believe it may be a game changer: “Having revolutionised online trading as a first mover in 1998, we now want to democratise access to trading and fund management by opening up the otherwise closed world of trading.

“We are now enabling investors to share their trades openly, interact with each other, post comments and strategies, discuss ideas, follow and copy each other. We believe that this may radically change how investors will go about trading FX, CFDs, options, futures, bonds and equities in the future, making trading a social experience.”

 

 

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