SPP sees fall in Swedish commitment to sustainable investments

SPP, the Swedish savings and insurance business that is part of the Norwegian Storebrand group, says it has found a fall in the number of Swedish retail investors committed to sustainable investments over the past year.

A survey of retail investors across the country found that just 19% said they put money into sustainable investments, compared to 26% in 2011.

The proportion of investors who felt uncertain if a company’s commitment to sustainability would result in higher or lower returns increased over the same period, from 24% to 31%.

The findings stand in contrast to more general surveys of consumer attitudes towards sustainability, which show a trend in the other direction. SPP said the general trend is visible across the West, which is why the latest findings are considered surprising.

SPP’s head of sustainability Stina Billinger said the findings should sound a warning that politicians, companies and consumers needed to renew their commitment to sustainability, including in the area of savings and investments.

“It is clear that the companies that have recognised the global challenges are the ones the will be most profitable in the long term, at the same time that they contribute to positive developments in society,” Billinger said.


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