Swedish fund association updates marketing guidelines

The Swedish Investment Fund Association has issued updated guidelines for its member firms affecting their marketing and information activities.

The updates follow discussions between Sifa and the Swedish Consumer Agency.

Sifa’s guidelines concern information and marketing of funds, as well as advice. Tthe Association said that the changes are focused on advertising, marketing intended to create profiles, and when information should be provided via factsheets and information brochures. No other practical changes are effected by the agreement.

Full information on the Association’s guidelines around marketing of funds is available in Swedish here: http://fondbolagen.se/sv/Juridik/Riktlinjer/Riktlinjer-for-fondbolagens-informationsgivning-och-marknadsforing-m-m-av-fonder/



Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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