Swedish Investment Fund Association appoints financial savings economist

Fondbolagens förening, the Swedish Investment Fund Association, has appointed Hanna Helgesson as its first financial savings economist, as the organisation continues to push its agenda of investor education and knowledge around questions of collective investments.

Helgesson, who has worked at the Association since 2004, said her role would be to ensure long-term savers improved their knowledge of products and the industry.

Pia Nilsson, chief executive, noted that despite 80% of Swedes saving through funds, there are still 70% who do not know if fees are discounted from figures showing fund returns.

“The need for knowledge is great,” Nilsson said.

“That is why it is a natural step to appoint the Association’s first financial savings economist. In the new role she will give advice on savings and will have more time to develop examples and calculations that savers can benefit from.”

In her new role, Helgesson will also be responsible for the ‘Fondkollen‘ project, which is intended to provide a multi-channel resource through the internet, apps and printed material, for savers and investors to obtain practical tools used in selecting and following funds.

Thus far, Fondkollen has targeted the premium pension segment of the local funds market, but is intended to broaden its scope to include other forms of savings and investments into funds.

 

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