Swedish Investment Fund Association appoints new CEO

Fredrik Nordström has statted in the role of CEO of the Swedish Investment Fund Association, taking over from Pia Nilsson, who is retiring.

Nordström joins the Association from his previous role as CEO of AMF Fonder, although he has also worked with the Association’s board and various working groups. He has also worked as an industry consultant and within Sweden’s Ministry of Finance.

“This is a really fun task,”  Nordström said of his new role.

“Investment funds are a very good savings format that give households the opportunity to take part in the growth of the economy. They are also an important source of financing of the business sector in Sweden. Three out of four adults in Sweden save in funds, and if we include the premium pension everyone who is working is a fund saver! Additionally, many are saving on their children’s behalf. Assets under management in Sweden amounts to SEK3,200bn (€342bn), which corresponds to more than half the value of the entire Stockholm Stock Exchange.”

“The Swedish Investment Fund Association’s role is to have the ear to the ground. Transparency, diversity, comparability and a high level of good practice are key ingredients for the industry to earn the trust of investors, authorities and politicians. The fact that there are so many who have fund savings, means there is also a great public interest in funds. We have a good framework with a high level of consumer protection and the industry has developed its own guidelines that raise the level further. It should be easy to save in funds and there should be a wide, competitive range of funds for savers to choose from. Investment funds should be part of the solution in handling the pleasing fact that we are living longer. I also have a vision that more fund companies will move their funds home to Sweden, and why should not funds registered in Sweden become an export success?”


Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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