Sweden’s Söderberg & Partners acquires Denmark’s Ensure

Söderberg & Partners, the Swedish financial products and services provider, has moved to acquire Ensure Pensionsmægler A/S to boost its Nordic presence.

The Odense headquartered company has some 40 staff and a presence across Denmark offering financial advice to some 20,000 employees of its 1,000 corporate clients. The acquisition will make Söderberg & Partners the third biggest insurance intermediary in the Danish workplace pensions market. Ensure will for the time being continue to operate under its own brand.

Söderberg & Partners Group (S&P), which was founded in 2004, reported net sales of SEK1.8bn (€195m) for 2014, and some 1,400 staff across 70 offices across Scandinavia – excluding Ensure. The company pursued a number of acquisitions and partnerships through 2015 to build its business, including a partnership with Finnish insurance intermediary Vakuutusmeklariliike Semita Oy, which operates on a geographic basis mainly in the middle of Finland – S&P claims this deal made it a top five insurance product intermediary in the local market – and there was a deal with Dahlberg Assurance Brokers A/S  in Denmark, and with Optimum in Norway to boost S&P’s capabilities in IT and provision of insurance analysis tools.

Gustaf Rentzhog, group head at Söderberg & Partners, said: “We are expanding our operations to the full Nordic region. The Swedish successes stem from Söderberg & Partners’ analysis driven advice model, whose fundamentals built on in-house developed IT based decision support systems has thankfully shown itself to work equally well across the whole region.”

In the area of savings and investments, S&P offers access to investment advice as well as wealth management for its client base.


Jonathan Boyd
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