Sweden’s Söderberg & Partners acquires Denmark’s Ensure

Söderberg & Partners, the Swedish financial products and services provider, has moved to acquire Ensure Pensionsmægler A/S to boost its Nordic presence.

The Odense headquartered company has some 40 staff and a presence across Denmark offering financial advice to some 20,000 employees of its 1,000 corporate clients. The acquisition will make Söderberg & Partners the third biggest insurance intermediary in the Danish workplace pensions market. Ensure will for the time being continue to operate under its own brand.

Söderberg & Partners Group (S&P), which was founded in 2004, reported net sales of SEK1.8bn (€195m) for 2014, and some 1,400 staff across 70 offices across Scandinavia – excluding Ensure. The company pursued a number of acquisitions and partnerships through 2015 to build its business, including a partnership with Finnish insurance intermediary Vakuutusmeklariliike Semita Oy, which operates on a geographic basis mainly in the middle of Finland – S&P claims this deal made it a top five insurance product intermediary in the local market – and there was a deal with Dahlberg Assurance Brokers A/S  in Denmark, and with Optimum in Norway to boost S&P’s capabilities in IT and provision of insurance analysis tools.

Gustaf Rentzhog, group head at Söderberg & Partners, said: “We are expanding our operations to the full Nordic region. The Swedish successes stem from Söderberg & Partners’ analysis driven advice model, whose fundamentals built on in-house developed IT based decision support systems has thankfully shown itself to work equally well across the whole region.”

In the area of savings and investments, S&P offers access to investment advice as well as wealth management for its client base.


Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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