Swiss Fund Platform appoints ex-Coutts director

Swiss Fund Platform, a Zurich-based fund distribution platform, announced the appointment of Urs Keller as company’s CEO. Before joining Swiss Fund Platform he was the head of investor relations at Coutts & Co.

Keller joins Swiss Fund Platform after completing nine years at Coutts that offers asset managers access to fund providers.

He joined the company on May 1 and will be working on supporting the re-launched platform through connecting asset managers and wealth managers. Prior to Coutts, he worked within the fund selection team at Julius Bear.

Ridhima Sharma
Ridhima Sharma speaks German and is DACH Correspondent for InvestmentEurope. She has more than 8 years of experience in the media industry. Before joining us, she was working in India and covering automotive and lifestyle sectors. Over the years many of her stories have been published in various magazines across India.

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