Swiss Fund Platform appoints ex-Coutts director
Swiss Fund Platform, a Zurich-based fund distribution platform, announced the appointment of Urs Keller as company’s CEO. Before joining Swiss Fund Platform he was the head of investor relations at Coutts & Co.
Keller joins Swiss Fund Platform after completing nine years at Coutts that offers asset managers access to fund providers.
He joined the company on May 1 and will be working on supporting the re-launched platform through connecting asset managers and wealth managers. Prior to Coutts, he worked within the fund selection team at Julius Bear.