Former Brazil central bank president joins Bedrock board

The private investment office Bedrock, which has bases in Geneva, Monaco and London, has attracted a former president of the central bank of Brazil, Henrique Meirelles, to its newly established Advisory board.

The board will be consulted regularly on the macro economic environment as well as the strategy of the business to make best use of its members’ expertise, the firm said.

Meirelles, who was president of the Central Bank of Brazil from 2003 to 2010, together with existing Bedrock adviser Jeff Keil, former vice chairman, and member of the executive committee of the Republic National Bank of New York, will be the first members of the board.

Meirelles’ expertise will help Bedrock strengthen its expertise in emerging markets and Brazil in particular, seen as a key focus for the firm. He will work with Felipe de Almeida, Bedrock’s senior vice president and partner, who leads the Brazil activities of the firm from Geneva.

Bedrock intends to continue to build the Advisory board, said Maurice Ephrati, Bedrock managing partner and co-founder. The firm, which was formed in 2004 by four founding partners who have been associates for over 15 years, launched a family office service, and opened an office in Monaco, in 2011.

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