Global certification programme for fund selectors launched by APFI

The Association of Professional Fund Investors (APFI) has announced the launch of the first ever global certification program exclusively for professional fund investors and investment manager due diligence professionals.

The APFI will offer two levels of certification: “Accredited Professional Fund Investor” (APFI) and the more advanced “Fellow of the APFI” (FAPFI). Both will be classified as post-graduate level professional training programmes.

The two-level certification programme is structured to train new, and upskill seasoned, professional fund investors. The programme modules encompass ethics and standards, quantitative and qualitative techniques, and computer-based predictive and optimisation models.

Jon “JB” Beckett, APFI director and board member, said: “Professional fund investing lacks global cohesion as to what best practice should look like. This is what the APFI was created to address – namely to share best practices to meet the rising challenges of our profession.”

“Over two decades, as a professional fund investor, I have observed the very best and the worst examples of fund investing. Fast forward 20 years since first becoming a fund analyst and little has changed on the surface; yet funds, markets and technologies have become even more complex, more difficult to assess and the probability of making poor fund decisions more likely.”

Gandy Gandidzanwa, APFI deputy lead for Africa added, “this expertise is expected to be even more crucial as we step into a future dominated by artificial intelligence and machine learning.”

“As asset owners need to be more and more diligent on their decision-making processes on who selects investment manager products on their behalf. The APFI Accreditation and Fellowship programmes have been developed with the complexities of today’s asset allocation and manager selection environment in mind.”

Bella Caridade-Ferreira, CEO of Fundscape and APFI advisory board member, said: “By joining the APFI, our members publicly demonstrate their commitment to upholding the highest standards of the profession. Now, by pursuing accreditation specific to the profession, our members will be able to have a material demonstration of their knowledge and competency in selecting and monitoring external investment managers across all appropriate vehicles including public mutual funds, exchange traded funds, separate accounts, etc.”

“Professional fund investors invest on behalf of ordinary people, so it’s only right that they should do so with integrity and by adhering to high professional standards. With this vision in mind, the APFI has launched its accreditation scheme for professional fund selectors globally.”

APFI Global Growth

The launch of these certifications comes quickly on the heels of the APFI’s significant expansion in leadership in 2017-18.

The Leadership Team now includes fourteen outstanding investment professionals dedicated to the betterment of the industry. The Leadership Team is organised largely across geographic lines with coverage of most of the major European markets (UK, Nordics, Switzerland, Iberia, and Italy) as well several other key global markets (US, India, Africa, and Israel). The Association continues to seek out likeminded and highly committed professionals that are willing and able to serve as ambassadors and coordinators for the mission of the APFI in their home markets.

Adam Choppin, APFI Lead for North America, said: “We want to serve and connect all fund selectors, manager due diligence professionals, gatekeepers, and end investors from all over the globe who share our dedication to the profession.”

“We are also very excited about the addition of an Advisory Board of eight of the world’s pre-eminent practitioners, scholars, and advocates in and around the investment management industry. These veteran voices of our industry help provide guidance, counsel, and insights as the APFI persistently endeavours to promote the highest standards of professionalism and integrity in our profession.”

Getting Certified/Becoming a Member

Current APFI members meeting the qualifications for the Accredited Professional Fund Investor (APFI) certifications should contact their respective country representative ( to have their relevant experience vetted and to confirm they meet the APFI qualifications. The FAPFI certification will be available in certain jurisdictions following the launch of the APFI Fellowship Exam starting next year. Global rollout will follow. Qualified professional fund investors are currently able to join the APFI without charge. Annual dues of approximately $100 per member will be required starting in 2019.

To become an APFI Member, an individual fund investor or manager due diligence professional can sign-up online at All APFI member candidates must:

  • Sign and adopt the APFI Charter (renewed annually); AND
  • Have their employment status as a fund investor or manager due diligence professional confirmed by a member of the APFI Leadership Team or their designee; AND
  • Pay their annual membership subscription (waived for 2018).

The Association of Professional Fund Investors (APFI) is a registered Swiss non-profit, all-volunteer organisation exclusively composed of and led by professional fund investors. Founded in 2011, it serves members on six continents. For more information visit



Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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