IEPlus: Salus Alpha plays charitable roles alongside investment management

Swiss alternatives manager Salus Alpha may be known best for its involvement in the world of regulated hedge funds.

But the Zug-based alternatives manager also plays a series of cameo roles, as supporter of charitable events.

It supports the Cinema for Peace, a charitable body that has worked since 2008 to promote peace by supporting cinematographic works that discuss humanitarian issues such as the prevention of disease, ecocide, war, poverty and violating human rights.

It has also been lead sponsor this year of an event in London in July honouring boxer Muhammed Ali for his work for the Parkinson’s Research and Ali Center.

Chief executive Oliver Prock, says his firm is “always happy to support humanitarian causes”.

Most recently it was involved, via Cinema for Peace, in honouring Sting and Trudie Styler for their work in founding the Rainforest Fund.

They received the honorary ‘International Green Film Award’ – a ‘Green Oscar’ for their work for the Rainforest Fund. Germany’s Federal Ministry for Economic Cooperation and Development committed financial aid for the Rainforest Fund, and for the foundation of celebrity Leonardo DiCaprio.

Alongside the award presentation, Cinema for Peace also hosted an event discussing the issue of climate change.

Prock said: “The consequences of climate change and global warming is an important topic everybody should have in mind. It affects countries worldwide and therefore we should start giving our impact to fight climate change and help development.”


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