SocGen Private Banking (Suisse) appoints new CIO

Societe Generale Private Banking has appointed Antoine Blouin as Chief Investment Officer of Societe Generale Private Banking (Suisse) SA.

He replaces Olivier Aubenas, who becomes Commercial Director and member of the executive committee of the private bank in Switzerland.

Blouin will be responsible for managing investment teams and supervising the local asset allocation committee, as well as the management and development of the product and services offering for the clients of Societe Generale Private Banking (Suisse) SA and its subsidiaries.

Mourtaza Asad Syed is appointed Deputy CIO. He will have “transversal responsibility” for the investment themes for the private bank worldwide, a statement said. He will ensure clients benefit from advice which corresponds to the investment strategy of the private bank and their specific needs.

Blouin began his career in 1999 at the Banque du Louvre, now HSBC Private Bank France (Paris), as a relationship manager, before taking responsibility for the Large Corporate, Institutional Investors and Family Holdings desk.

He moved to HSBC Private Bank Switzerland (Geneva) in 2005 as product specialist and marketing manager for discretionary management. He joined Societe Generale Private Banking in 2008 to develop the funds advisory activity then the Advisory Desk.

Mourtaza Asad-Syed started his career as an economist, firstly at JP Morgan in 1994 then in New York at the Caisse des Dépôts et Consignations. After a period in strategy consulting with Mc Kinsey, he joined a long/short European equity fund in Geneva in 2004. He came to Societe Generale Private Banking (Suisse) SA in 2008 as a strategist. He is currently the President of the Investment Strategists Association of Geneva (ISAG).

Societe Generale Private Banking, the wealth management arm of Societe Generale, had some €84.7bn of assets under management at the end of December 2011. With 2,800 staff in 18 countries across the globe, the bank offers wealth management solutions to entrepreneurs and High Net Worth Individuals with financial assets in excess of one million euros.

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