UBS sets sights on Europe with new appointment

UBS plans to dip further into European wholesale markets and will do so with a key appointment from Baring Asset Management at its helm.

After three years as head of UK, European and Middle Eastern fund sales at Baring, Rob Lay will move to the Swiss bank’s asset management unit on 1 March 2011.

He will be charged with developing the firm’s wholesale fund distribution business across Europe, where chairman and CEO John Fraser says he perceives growth opportunities.

Based in London, Lay will report to European head Tim Blackwell.

Aside from his previous role at Baring, Lay formerly specialised in wholesale markets for JP Morgan Asset Management and Fidelity International.

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