Threadneedle announces rebranding
Threadneedle Investments has announced that it will rebrand its business as Columbia Threadneedle Investments in the first half of 2015.
The new global brand will represent the combined capabilities, reach and resource of Threadneedle and its US-based affiliate Columbia Management, offering clients access to the best of both firms and positioning the group for a greater share of global growth.
Columbia Management has AUM of some $358bn (at 30 Sept 2014) and is the 11th largest manager of long-term mutual fund assets in the US, according to the company.
Together, Threadneedle and Columbia have £316bn ($505bn) in AUM across developed and emerging market equities, fixed income, multi-asset solutions and alternatives (including UK property).
Both Columbia and Threadneedle are owned by US financial services firm Ameriprise Financial (NYSE: AMP) and together form the 30th largest global asset management group.
“The new brand – Columbia Threadneedle Investments – will reinforce the strength of both firms in established markets of the UK, Europe and the US and will enable the group to grow its presence in key markets including Asia Pacific, Latin America and the Middle East,” the company said.
The investment strategies, philosophies and processes of both firms will not change as a result of the new global brand, Threadneedle highlighted.
Campbell Fleming, CEO of Threadneedle, said: “This is an important new phase for Threadneedle and for our clients. As affiliated firms, Threadneedle and Columbia have been increasingly working together over the past two years to increase the breadth and depth of our offering to clients.
“Presenting the combined capabilities of both firms under a single brand is the natural next step and is an exciting new chapter for everyone at Threadneedle and Columbia.”