57% want Brexit – internet analysis

Analysis of content carried across some 300 websites suggests that over 57% of UK voters would back a Brexit, according to algorithms tasked with tracking the debate.

The output of the algorithms is published by Independent Portfolio Managers, which is offering its “Brexit Meter” via http://orbitsentiment.com/brexit.

Christopher Day, director at IPM, said: “The Brexit Meter scrapes some 300 websites in real time and detects opinion with proprietary algorithms.  It is delivered by Orbit, a news and sentiment analytics platform.  Their meters identify and summarise public opinions from the internet, show the latest situation, how public opinion has changed over time, and its relation to the GBP exchange rate.  We have no position on the Brexit vote but hope that you will find this a helpful tool in the run up to the vote.”

The 57% backing to Brexit was the summary figure published as of 9 May, based on the aggregation of views via the online sentiment indexing technology.

This followed a weekend (7-8 May) of significant ramping up of the Brexit debate, following local municipal, regional and mayoral elections that dominated the newsflow in the UK in the previous week. For example, two senior cabinet members from the UK government took to the airwaves to push their different viewpoints on the debate on whether to stay in or exit the EU.

The service also links news/sentiment to changes in  GPB/USD rates.






Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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