Alliance Trust Investments rebrands

Alliance Trust Investments, the subsidiary of Scotland-based Alliance Trust Plc, has launched a new brand identity, “ATI”, as it pushes to grow the £5bn of assets under management across its fund range.

The brand launch is also being supported by an updated website at, which provides further details about the manager’s range of 10 Investment Association categorised funds.

These are:

AT Monthly Income Bond
AT Sustainable Future Absolute Growth
AT Sustainable Future Cautious Managed
AT Sustainable Future Corporate Bond
AT Sustainable Future Defensive Managed
AT Sustainable Future European Growth
AT Sustainable Future Global Growth
AT Sustainable Future Managed
AT Sustainable Future UK Growth Fund
AT UK Ethical

A spokesperson said that the focus of the rebrnnding work will be the UK as currently there are no plans to perform specific marketing or public relations across Continental Europe. However, the spokesperson added that the manager meets investors from the broader European region on a regular basis.

Jonathan Boyd
Editorial Director of Open Door Media Publishing Ltd, and Editor of InvestmentEurope. Jonathan has over two decades of media experience in Japan, Australia, Canada and the UK. Over the past 17 years he has been based in London writing about funds and investments. From editing the newsletter of the Swedish Chamber of Commerce in Japan in the 1990s he now focuses on Nordic markets for InvestmentEurope. Jonathan was awarded Editor of the Year at the Professional Publishers Association (PPA) Independent Publisher Awards 2017. Shortlisted for the same in 2016, he was also shortlisted in 2017 and 2015 for the broader PPA Awards category Editor of the Year (Business Media).

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