Aviva Investors appoints global head of marketing
Aviva Investors has appointed Isla Mackenzie as global head of Marketing and External Communications. She is based in London and reports to Ted Potter, director, Global Business Development.
Mackenzie will be responsible for leading Aviva Investors’ global marketing and external communications strategy, growing brand awareness across the business, including the flagship Aviva Investors Multi-Strategy (AIMS) fund range.
She has over 14 years’ asset management marketing experience and 16 years in the financial services sector. She joins from Aberdeen Asset Management, where she was head of Marketing, UK. Prior to this, she was head of Institutional Marketing at Standard Life Investments.
Potter said: “We are very pleased to welcome Isla to Aviva Investors at this exciting time for our business. She has a proven track record of launching and implementing successful global marketing initiatives within asset management. Her broad expertise and experience will play a key role in driving forward our global marketing strategy as we continue to externalise the business and grow the recently launched AIMS fund range.”