Financial Express changes name to FE in corporate rebrand

Financial Express, the provider of funds data and ratings, has changed its name to FE while adopting a new logo.

The company has also adopted the strap line of “be better informed” to illustrate a shift in emphasis on the interpretation of fund information.

“FE” will be added to all products and services. For example, research and analysis tool Analytics will become FE Analytics. Data and research website Trustnet becomes FE Trustnet.

FE managing director Michael Holland said: “Today marks an exciting stage in our corporate development as we launch our new brand and identity.”

FE’s core products include FE Analytics and finXL, Webtools, Data Dissemination, Datafeeds, Fund Document Production, FE Trustnet, and Ratings – FE Crown Fund Ratings, FE Alpha Manager and the Adviser Fund Index (AFI).

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