Hermes launches new identity
Hermes, the UK based manager that grew out of the task of managing the BT Pension Scheme, has launched a new logo and name – Hermes Investment Management – to reflect its development into a global investment manager.
The change follows a trebling of third party assets under management to £6bn over the past three years. However, Hermes said the new brand policy was also designed to reflect its ongoing links to the UK’s largest corporate pension scheme.
Saker Nusseibeh, CEO, said: “Hermes has rapidly evolved into a third party asset manager in recent years. In January 2012, third party assets only accounted for 8% of our revenue, whereas they now account for almost 40%. We remain committed to building on this growth and establishing Hermes as an industry leader. The new brand and its visual identity is a strong reflection of our business as it is today and our ambitions for the future.”
Hermes new logo: