Tablet helps asset managers rebuild client relationships

The use of tablets to rebuild trust between financial services providers and customers is set to grow fast, according to research from Ovum.

In a report titled Tablet Adoption in Corporate Banking and Wealth Management, the consultant said that “A tablet’s slick, gesture-driven user interface and shareable screen is ideal for helping customer meetings run more smoothly and effectively.”

“The financial sector as a whole has come out of the global crisis with an urgent need to rebuild its credibility with a disillusioned public. In certain sub-verticals such as wealth management more ‘face-time’ with the customer can help this rebuilding process,” added Rik Turner, senior analyst at Ovum and author of the report.

The research found that other technology changes are set to drive adoption of tablets. For example, independent software vendors who currently prefer downloadable applications to browser-based ones may be swayed in future by improvements in browser technology.

Turner said: “HTML5 is becoming more robust and will gain momentum through 2012. Features such as the ability to work offline, access on-device contact lists, and so on, are in development and although there is still a significant drawback to be addressed in the form of code security, this too may not be an insurmountable obstacle.”

Ovum expects to see more companies looking at browser-based functionality a year from now.


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