The Spanish banking group BBVA has launched a podcast channel aimed at expanding the reach of its owned content.
BBVA’s first proposal for the new channel is Blink, a weekly program offering information on personal finance, fintech solutions, work methodologies and tips to help users make the best financial decisions.
The new BBVA podcast channel, developed entirely by BBVA Communications team, will kick off with a first program hosted by Reyes Pariente, Pablo Arqued and Lartaun de Azumendi.
The following episodes of Blink are already available: Episode 1: Digital Leadership and Pension Plans; Episode 2: Smart Consumption and Agile Methodology; Episode 3: Millennials & Techno-addiction; Episode 4: Blockchain and “soft skills”; Episode 5: The economic milestones of 2018 and ‘design thinking’; Episode 6: After-Christmas sales are here, and What is PSD2?.
BBVA’s global head of Communication Strategy Nacho Jiménez said: “The launch of the podcast channel is the first step in the development of spoken content to complement the group’s strategy of developing its own voice.”
The company, which started to generate its own content and distribute it in 2016, has now unveiled its plans to deploy different content lines throughout 2018 as well as the English version of BBVA podcast content.